Posted in Social Entrepreneurs on March 2, 2010


Social bookmarking is a magic word with webmasters, and they use the technique extensively as a promotional tool. Through social bookmarking, you make your web pages easy to locate. This way, you get increased traffic and a better ranking on search engines. This is tantamount to increasing the profits you make.

So how do you get started with social bookmarking?

1. First, you have to create a site that is worth reading. Build on your website content, and make sure that these are up to date as well. Of course, everything in print must be interesting if your goal is to make online users your regular visitors. You can take help of Freelancel Writers from http://www.contentwriter.info

2. Also, you need to pack your content with relevant keywords to make sure that your target readers easily locate your site.

3. Once you have a quality web site in place, your next step is to look for social bookmarking sites where you can post your site. You can try visiting blogmarks.net, del.icious, or furl.net.

4. Next, look for bookmarks that are related to your site. Be diligent with your search. Work on submitting your websites to several sites.

I just gave you the first four steps you need to take to get started with social bookmarking. Start working on your own social bookmarking now. This technique is one of the easiest, and cheapest way to generate profit through the Internet.

Social bookmarking started gaining its popularity in 2006. Now more and more website owners are using the technique to increase their revenue. It is time to move on to dynamic advertising strategies. Remember that an active website gets all the sales, and truly worth the effort.

Posted in Social Entrepreneurs on February 10, 2010


Effective management

 

Dr.N.C.Martin, Ph.D

Lecturer – HOD

Department of Social Work

Shree Chandra Prabhu Jain College, Minjur, Chennai.

Planner

A Manager has to take a long-term view; while a team member will be working towards known and established goals, the manager must look further ahead so that these goals are selected wisely. By thinking about the eventual consequences of different plans, the manager selects the optimal plan for the team and implements it. The manager ensures that work is not repeated nor problems tackled too late, and that the necessary resources are allocated and arranged.

Provider

The Manager has access to information, which the team needs. The role of a manager is important because authority, which the manager holds uniquely within the team and the manager, must exercise the power for the benefit of the team for the effective productivity.

Protector

In any company, there are problems, which can deflect the work force. The manager should be there to guard against these and to protect the team. If a new project emerges which not given an impossible deadline. If someone in your team brings forward a good plan, you must ensure that it receives a fair hearing and that your team knows and understands the outcome. If someone is in your team has a problem at work, you have to deal with it.

Inspires a Shared Vision

An effective manager is often described as having a vision of where to go and the ability to articulate it.

Qualities of a Manager

Good Communicator

The ability to communicate with people is the most important skill by managers and team members. The Manager is also the team’s link to the larger organisation. He must have the ability to effectively negotiate and use persuasion when necessary to ensure the success of the team and project. Through effective communication, manager support individual and team achievements by creating guidelines for accomplishing tasks and for the career advancement of team members.

Enthusiasm

If Managers are negative – they bring staffs down. Manager with enthusiasm, with a bounce in their step, with a can-do attitude. Many people tend to follow people with a can-do attitude. Enthusiastic Managers are committed to their goals and express this commitment through optimism.

Competence

Managers will be chosen based on their ability to successfully lead others rather than on technical expertise, as in the past. Having a winning track record is the surest way to be considered competent. Expertise in management skills is another dimension in competence. The ability to challenge, inspire, enable, model and encourage must be demonstrated if managers are to be seen as capable and competent.

Ability to Delegate Tasks

Trust is an essential element in the relationship of manager and his or her team. You demonstrate your trust in others through your actions – how much you check and control their work, how much you delegate and how much you allow people to participate.

Cool Under Pressure

In a perfect world, projects would be delivered on time, under budget and with no major problems or obstacles to overcome. A leader with a hardy attitude will take these problems in stride. When leaders encounter a stressful event, they consider it interesting, they feel they can influence the outcome and they see it as an opportunity.

Team-Building Skills

A team builder can best be defined as a strong person who provides the substance that holds the team together in common purpose toward the right objective. In order for a team to progress from a group of strangers to a single cohesive unit, the leader must understand the process and dynamics required for this transformation. He or she must also know the appropriate leadership style to use during each stage of team development. The leader must also have an understanding of the different team players styles and how to capitalise on each at the proper time, for the problem at hand.

Communicate the big picture

If you want your employees to work hard and be committed to your business, you have to keep them in the loop. Open communication helps foster loyalty and gives employees a sense of pride. It helps them understand how their work contributes to the company’s success.

Delegate work and responsibilities

Some employees, share their workload with them and assign the work according to people’s strengths and weaknesses, and let employees develop their own good work habits and abilities.

Help employees set goals

Setting deadlines and goals helps keep employees focused, busy and motivates them to do their work. Talk to each of your employees about the company’s goals, and work with them to set individual goals directly linked to your business’s mission. Make sure employees understand their professional growth path in the company.

Recognize problems

It is impossible to know about personality conflicts, lagging productivity or other problems in the office if you have your head in the sand. If you notice a change in an employee’s work habits or attitude, try to get to the root of the problem before it starts affecting the rest of your staff.

Effective dealing of Problems

The first step in dealing with a problem employee is to identify the trouble. Many times, a simple, honest talk with an employee will dissolve issues such as occasional tardiness or minor attitude problems. Coaching requires a manager to work one-on-one with problem employees or to assign another employee to work with the employee to overcome their shortcomings. The mentor should provide the employee with feedback and solutions for improving their performance. Coaching requires patience and a substantial time investment, but it can help modify an employee’s behavior.

Poor performance

Poor performance is not always due to a lack of skills; the employee may simply be disorganized or sloppy. These habits can usually be corrected with proper guidance. If performance difficulties relate to a lack of skills, consider coaching or additional training.

Job incompatibility

In some cases an employee becomes a problem because their skills aren’t compatible with their assigned tasks or regular duties. In this case, offering the employee additional training or assigning them a different set of tasks is usually the most appropriate course of action.

Sloppy work

When you notice that, an employee has made some errors, point out the mistakes to the employee and monitors their work more closely. If the problem persists, speak with the employee and detail the most serious examples of problems with their work. Remember to remain positive and focus on how important the employee’s contribution is to the company.

Create an effective message

Consider the specific informational needs of executives, middle managers, supervisors and employees, and tailor your message to fit each audience. An effective message should also explain how your employees´ day-to-day duties directly affect the company’s performance and should touch on the values and pride of the employees. A direct, face-to-face interaction can help reinforce positive attitudes inspire employees and help them adapt to the change.

Listen to your employees

Employee feedback is critical in managing change. Holding focus groups with employ

ees is a great way to gauge reaction and monitor the progress of change. You also can encourage employees to provide feedback through email or the company intranet. Communication is the cornerstone to successful change management. Talking to your employees is not a one-time event, and you need to reinforce your message by communicating early and often.

Conclusion

To be an effective manager you must know yourself, your strengths and your weaknesses, and those of the people around you.  You must know your objectives and have a plan of how to achieve them.  You must build a team of people that share your commitment to achieve those objectives, and you must help each team member to achieve their best which will be able to attain a common goal.

 

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Posted in Social Entrepreneurs on February 7, 2010

Are you confused about how best you can use social media sites Facebook, Twitter, and LinkedIn to grow your business? These social networking gems have evolved into sophisticated lead generation and branding tools, and with the right approach, using them is a fast and inexpensive way to promote your business.

Following are some quick and easy tips you can use to get the most out of these social media sites.

Facebook

Don’t have a large advertising budget? Facebook offers several solutions for promoting your business, and most are free!

For starters, you can create a Facebook page that serves as your “launch pad.” From there you can expand your business promotion activities by using the “connect” feature (on the advertising page) to connect your website to your Facebook account.

You can also create an online group about your business topic, and invite members to join. The content is created by members, which is a fantastic soft-sell tool, as well as a great way to build an online community of people who want to “see” and hear more from you. As members interact with your page, they can send links and stories to their friends, so news about your business can go viral.

Facebook also offers paid-for premium advertising, which allows you to target individuals who are a match for your brand. To find out more, click the advertising link at the bottom of any Facebook page.

Twitter

Twitter is a “mini blog,” where posts are limited to 140 characters. Members share with followers what they’re doing right now. Each post or “tweet” can be done by computer, cell phone or desktop application like Seesmic (seesmic.com).

Tweets have an extremely short shelf life, so don’t expect them to drive sales like a website or blog. But, Twitter is perfect for posting announcements (like the launch of a new product), advertising promotions that link to your sales pages, sharing useful information about your topic, or conducting polls of followers.

Always include a strong call to action in your Tweets. To get started with Twitter visit Twitter.com. To add a Twitter button to your website that links to your Twitter URL, Google “twitter button” to find a good selection!

LinkedIn

LinkedIn is a more traditional business-to-business platform for networking. It is best used to develop business relationships, and companies use it to seek and harvest new talent. Individuals can also use LinkedIn to find the “right companies to work for” and “do business with,” as well as connect with others who already have a connection within those desired companies.

Action Steps to Make Social Media Work Better for You

From these three social media and business promotion tools, decide:

1. Which one(s) you want to use

2. What type of information you will post

3. How often will you interact with your audience (post)

Doing these steps will put you on the fast track to quickly and easily promote your business!

Copyright 2009, Bonita Richter

Copyright 2010 ©  JM Entertainment Business Tips