Continuous Experiential Optimization training capitalizes on any former training and lean methodologies; it takes current knowledge and utilizes optimized communications tools and resources through experiential learning. This type of learning allows a lean team to leverage best practice knowledge and apply it, experientially to their work situations. By learning while doing, the manufacturing or industrial team learns to create the intended business results, consciously and quantifiably and as a team. Continuous Experiential Optimization will quickly become the new global model for results-oriented, measurable excellence.

TR Cutler, Inc. President & CEO, Thomas R. Cutler, devised a new professional coaching system for manufacturers worldwide named C.E.O.™ or Continuous Experiential Optimization.

According to Cutler, “Throughout decades of business process improvement approaches including Total Quality System (TQS), Quality Circles, Total Quality Management (TQM), Lean, Six Sigma and more recently, Lean Six Sigma, practitioners and users have suffered the consequences of a missing link. While the concepts, tools and techniques learned were powerful, the leaders and teams often operated these dynamic practices sub-optimally, undermining the intended business results.”

Cutler asserts, “It is time to progress from the technique and theory of continuous process improvement to actually making it a practical application. It is time to underscore and utilize the best of the personal intelligence and inherent skill sets of the team itself. It is time to optimize personnel with a professional strategy; it is time to realign the entire work effort, product, and outcomes.”

 

Some of the core components of Continuous Experiential Optimization include:

 

Lean, Six Sigma, and Lean Six Sigma Training

Transactional Process Improvements

Newly defined Success and the related Metrics

Performance Standards based in reality and real metrics

Leadership Development based on the individual and team performance

Organizational Assessments

Instructional Design, Development and Delivery

Curriculum and Course Development

Blended Learning

Change Management

Employee Surveys

Assessments and Validations

TR Cutler, Inc. has assembled some of the most revered thought leaders of Lean Six Sigma and professional corporate and executive coach training to bring this new, needed, universal model to the international community. Manufacturing organizations will reap the benefits of early adoption of Continuous Experiential Optimization. By utilizing this evolutionary initiative, leading manufacturing journalist Thomas R. Cutler will profile participating organizations. This extraordinarily valuable media coverage will serve to highlight progressive and forward-thinking industrial organizations.

 About TR Cutler, Inc.:

 Cutler has authored more than 2,500 articles for a wide range                                                         of manufacturing periodicals, industrial publications, and business                                     journals including most of the leading monthly trade publications.

 

TR Cutler, Inc.

www.trcutlerinc.com

Thomas Cutler

trcutler@trcutlerinc.com

888-902-0300

Interviews are the holy grail of public relations. When your media contact decides that you are the expert they want to talk to, all of the time spent crafting and distributing press releases has paid off. However, preparing yourself for an effective interview is critical and requires sufficient time and attention to get it right.

The first thing you need to know is what exactly the journalist is looking to cover. Whatever the topic, over-prepare yourself to discuss it at length, if necessary. Consider carefully whether you want to refer to any documents during the interview. If you do, the reporter will want to take a copy with them. If there is anything you want kept “off the record,” don’t say it. You can’t unring a bell, and a good reporter will hunt down a different source for any information they agree to keep “off the record” in the interview with you.

Don’t plan to sneak in your own agenda. It is unlikely that the interviewer will find this charming, and you may find yourself crossed off their list of experts. If the subject is very specific and another member of your staff is more familiar with it, keep them handy during the interview. “I don’t know.” is a bad answer, but “I can find out right now.” shows quality leadership.

Find out if the interview will be filmed or photographed. If so, be sure your outfit reflects the image of your company, down to your shoes. Stripes tend to cause a distortion on video, so solids are a better choice. Don’t assume you will have an opportunity to pose or have any input on the picture they use — you likely won’t. Be “on” throughout the interview, and be sure you sound like the expert they want to interview. Self-confidence is critical and should be reflected in your responses. Don’t be overly accommodating to the reporter. Keep the interview moving along as much as possible. Your time is valuable and you are helping them as much as they are helping you.

Being asked for an interview is a great accomplishment. It means that the gatekeeper of information finds you and your business relevant to their audience and worthy of free marketing. These opportunities are relatively rare, so do the preparation work to take full advantage when you get the chance to give a press interview.

Recent surveys involving 300 marketers have shown that the vast majority of in-house marketing teams used online PR campaigns. The survey teams looked at the return on investment of online PR more than any other type of online marketing.

With astute businesses wanting to see real time measurable results the survey showed that although it is possible to track online activities such as the amount of web traffic many marketers remain cautious and dubious with regards to the value of online PR.

Measurability is seen by marketers as a key factor in using online public relations in order to see a return for their investment. The importance of digital PR should be embraced by companies as a tangible way to track performance particularly during the current economic crisis, when each and every potential consumer it reaches can mean the difference between increased sales and profitability or to becoming another statistic in failing businesses.

With online tools available to help track activities and measure success of online public relations it is advised to take a compressive campaign approach.

Digital PR or ePR is seen as an effective way of building and managing brand and service reputation online. In order for digital PR to be successful companies are engaging the expertise of PR companies who have embraced digital public relations as a positive way forward for many companies. More importantly the reputable and well established PR companies have not abandoned the more traditional public relations methods, but skilfully combine the two to ensure maximum expose is made to consumers.

The PR companies include a variety of different online public relations tactics and strategies which are all tangible and measurable such as communication through the use of blogs, Facebook and Twitter as a way of engaging and sustaining public interest.

Other strategies involve using new media such as pod casts, publishing information online on a Wiki and tailored media campaigning targeting online titles and journalism as a separate entity to main print paper.

Is Digital PR important?

Companies who want to stay ahead of the game and have a real edge over their competitors will need to utilise all of the traditional public relations methods and embrace new marketing and digital PR strategies to keep their brand name in the forefront of consumer’s minds. Competition had never been fiercer as companies small and large try to ride out the economic crisis and stay in business any way they can.

Companies with astute business minds are realising that although they may have to be making some pretty severe cut backs, public relations is this last area which they should be axing altogether. Those who believe that online public relations is not an effective way to promote their business may well face a fall in consumer interest over the next few months and beyond. Companies should be aware that consumers are very fickle, once ‘lost’ it will take a lot of enticing and potentially expensive marketing and traditional and digital PR work to win their business back.